This master’s programme is future-oriented and offers a set of knowledge and skills that blends data science with business subjects. Candidates who can combine highly advanced analytical skills with business and management skills are in high demand by employers today.
WHY STUDY BUSINESS ANALYTICS?
The survival and performance of any business depends on the choices that are made. Business analytics plays an essential role in providing the tools to make the right decisions and strategies needed to survive in a competitive market and grow profitably. In a world of Big Data, analytics has become a strategic necessity in virtually all areas of business. Analytics now permeates business sectors from marketing to accounting, sales to logistics, and HR to operations. No industry or market is unaffected by Big Data, so the need for business analytics is universal.
WHAT WILL YOU LEARN?
To make the best decisions, businesses need to master both business andanalytics. Through the Master of Science programme in Business Analytics, you will develop the analytical knowledge and skills within an applied business context. Analytics is a means to an end: to achieve greater business value through superior insight. Consequently, you will learn to conduct descriptive, predictive and prescriptive analyses to support and make business decisions. You will develop knowledge and skills through close collaboration with international industry partners. The programme actively utilises team projects so you will acquire and improve your analytical, communication and collaborative skills.
Among the topics, you will find:
- Decision Theory: Learn about biases in decisions, risk, uncertainty, and game theory.
- Data Management: Identify and import data, and learn basic programming.
- Econometrics with Big Data Applications: Learn forecasting and prediction models, causal inference, and machine learning.
The MSc in Business Analytics programme is a two-year, 120-ECTS-credit programme consisting of 90 course credits and 30 MSc thesis credits.
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