官网 拉彭兰塔工业大学

To remain competitive, companies need to excel in global marketing management.

Global markets are characterised by high levels of uncertainty. In addition, the trend of digitalisation is creating both challenges and opportunities for the international management of firms. Thus, the value of data in managerial decision making is increasing. Data-based strategic decision making and marketing analytics represent the key competences of today’s marketing managers.

In this Master’s programme, you will develop expertise in strategic global marketing, digital marketing, marketing analytics, international business and value creation in a rapidly changing world. The curriculum contents of this EPAS-accredited programme are carefully designed to carry strong career-building potential.

During your studies, you will gain real-life competencies in case studies, simulation games, elevator pitches, company assignments and role-playing. You will develop a creative, customer-focused and data-driven approach to solving business problems.

The curriculum of this Master’s programme covers a wide spectrum of elements supporting the corporate learning experience. For example, courses incorporating field-based experiential learning typically promote company input and involvement, reflectivity, active engagement, the development of problem-solving, information-gathering and analytical skills, oral presentation and company feedback.

About 80% of the Master’s theses are based on real-life business problems. The MIMM programme also offers students a possibility for double degree studies.

Intended learning outcomes

You will acquire an in-depth knowledge and understanding of international business strategy processes of all types of firms and be able to outline the current challenges in international marketing and possess skills to propose solutions to them.

You will be able to interpret the special characteristics of an international knowledge-intensive environment and innovations and their role in marketing decision-making.

You will also learn how to apply different marketing tools and strategies in the context of technology and knowledge-intensive markets and how to analyse and criticise firms’ strategic marketing decisions in these markets.

After completing this degree programme you will have acquired comprehensive theoretical and practical competencies in strategic international marketing management in turbulent global environments.

You will develop your competencies in analytical skills, intercultural issues and combining business and technology.

You will

  • understand and assess the challenges of turbulent business environments
  • be able to evaluate and design sustainable strategies in such environments either in marketing, international business and/or technology management fields and in their intersection
  • be able to apply relevant business skills
  • be able to acquire and develop relevant additional knowledge and skills to support subject-based expertise and international readiness and personal development
  • be able to conduct and report on an independent scientific research project
  • be able to utilise strong analytical skills and apply tools required for professional practices
  • be able to show a market‐oriented, global, entrepreneurial and sustainable mindset

You will have an understanding of the characteristics of the international market environment and will be familiar with theories and strategies of firm internationalisation and multinational enterprises. In a market-oriented manner, you will also view marketing as a strategic orientation of a firm.

You will develop an innovative mindset and see dynamic business environments as opportunities, and you will be trained to make strategic marketing decisions in such environments.

Having an innovative mindset, you will

  • be able to work together with specialists from different functional backgrounds
  • have an ability to challenge existing ways of thinking, strategies, and operating models (strategic flexibility)
  • understand the ethical consequences of strategic decisions towards all stakeholders

possess comprehensive/holistic awareness of how technologies and innovations shape organisations, the market, society, and the environment

Degree structure and studies

The Master’s programme in International Marketing Management is a two-year programme. It leads to the degree of Master of Science in Economics and Business Administration, M.Sc. (Econ. & Bus. Adm.), which is 120 ECTS credits.

The programme includes core studies, specialisation studies, minor studies and language studies.

Core studies (48 ECTS credits) include courses on strategic marketing, internationalisation of the firm, marketing of high technology products and innovations, and digital marketing.

Specialisation studies (42 ECTS credits) include topics such as planning, organising, implementing and managing international marketing activities, and international entrepreneurship and marketing.

Minor studies (24-25 ECTS credits) include courses on sustainability, knowledge and innovation management and business analytics.

Language studies (excl. English), 6 ECTS credits.

Master’s thesis and seminar, 30 ECTS credits, is a part of specialisation studies. The thesis is an advanced research project, which requires approximately six months of full-time work. It is completed during the fourth semester of the degree programme.

You can find the most recent information about available courses, teaching schedules and degree structures from the LUT study guide.

Dual degree studies (double degree)

The MIMM programme also offers students a possibility for dual degree studies. Students admitted to the dual degree programme receive a degree certificate from two universities after they have fulfilled the degree requirements of both universities.

The MIMM dual degree partner universities are:

Students admitted to complete the Master’s degree in the MIMM programme at LUT or in above mentioned universities may apply for the dual degree programme.

More information about dual degree application process for LUT students     

Students from above mentioned universities should contact own university for more information about the application process.

Career prospects

Earning your degree in international marketing gives you many different employment options.

In the context of global competition, you will be prepared to assume leadership positions in marketing and sales in an internationally operating companies.

The marketing world is constantly changing and developing. Marketing is not a monotonous career that involves doing the same thing every day, and this is what makes it so interesting.

You might find placement as a marketing/sales manager, key account manager, marketing researcher, digital marketing manager, customer behaviour or business development consultant, or product and brand manager. An academic role is also a career path open to you.

With our Master’s profile, you can become not only a specialist, but also an entrepreneur.

MIMM programme graduates have found specialist positions in a broad range sectors and firms: marketing, international business, product development, sales, logistics, international service business, consulting, and market research in companies like Nokia, Google, or Navteq.

Eligibility

Requirements for the Completed Degree

Degrees Completed in Finland

  • Bachelor of Science in Economics or Business Administration
    Kauppatieteiden kandidaatti
    Completed in a University
    Having already completed a degree Kauppatieteiden maisteri at the time of applying or, completing it before starting the LUT Master’s studies makes you ineligible to apply.
  • Bachelor of Business Administration
    Tradenomi (AMK)
    Completed in a University of Applied Sciences
  • Master of Business Administration
    Tradenomi (YAMK)
    Completed in a University of Applied Sciences

    • Previous degree completed: Tradenomi (AMK)
      > You are required to apply with the degree Tradenomi (AMK).
    • Previous degree completed: Bachelor’s Degree (AMK) in a field other than Business Administration
      > You are required to apply with the previous Bachelor’s Degree (AMK)
      Copy for the Degree Certificate for Tradenomi (YAMK) to be included in the application documents to get exempted from taking the GMAT Test or GRE General Test. 
  • Bachelor’s or Master’s Degree in a field other than Business Administration
    Completed in a University
  • Bachelor’s or Master’s Degree in a field other than Business Administration
    Completed in a University of Applied Sciences
    GMAT Test or GRE General Test with minimum required score/s required. Further information at Required Documents > GMAT and GRE General Tests.

Degrees Completed Worldwide (excluding Finland)

  • Bachelor of Science in Economics or Business Administration – All countries
    Completed in a University
    Having already completed a Master’s Degree in Economics/BA at the time of applying or, completing it before starting the LUT Master’s studies makes you ineligible to apply.
  • Bachelor of Business Administration – EU/EEA countries
    Completed in a University of Applied Sciences
    Having completed a Master’s Degree in BA still makes you eligible to apply, but only when applying with a Bachelor’s Degree.
    Both the above mentioned degrees have to meet with the following criteria:

    • The degree must be equivalent to a similar Finnish Bachelor’s Degree regarding to number of academic years and ECTS credits required.
    • The degree must give you eligibility to apply to university level Master’s studies in the country where the degree was completed in.
    • A minimum of 80 ECTS credits of studies in Business Administration to be included in the degree.
  • Bachelor’s or Master’s Degree in a field other than Business Administration – All countries
    Completed in a University
    GMAT Test or GRE General Test with minimum required score/s required. Further information at Required Documents > GMAT and GRE General Tests.

NOTE: The Admissions Committee for the programme reserves a right to decide whether the degree and the completed studies provide the applicant with eligibility to apply to the programme.

 

Requirements for the Degree Awarding University

The university awarding you the degree that you are applying with must be an official and recognized part of the national education system and has to be listed on the World Higher Education Database WHED by International Association of Universities.

 

Possibility to Apply as Undergraduate

You are eligible to apply as undergraduate and if admitted, you must

  • Complete your degree by July 31, 2019
  • Mail an officially certified copy of your Degree Certificate and Transcript of Records together with the official translations (if applicable), to LUT Admissions Services in a way that they are received by August 5, 2019 at 15:00 (GMT +2)
    • Degrees completed in certain countries require you to follow the country-specific document requirements for authenticating and/or delivering your educational documents.
    • Prepare yourself for a long period of time required for the authentication process before being able to mail us the documents.

 

Requirements for Proficiency in English

Accepted Language Tests

One of the following language tests in English with at least the minimum score mentioned is required for you to prove your proficiency in English:

NOTE: A Language Certificate issued by your home university or any other institution or organisation is not accepted.

When a Language Test Result is Not Required?

Validity for the Language Test

Your language test result has to be valid at least on the first day of the application period i.e. on December 3, 2018. If not, you are required to take a new language test as you will not be eligible to apply with an expired language test result.

All the language test results accepted by LUT are valid for two years from the date of taking the test.

 

Minimum Requirement for Programme-Specific Studies

To possibly get admitted, you must have completed

  • a minimum of 24 ECTS credits of studies in Marketing, International Marketing or International Business

Please go carefully through the detailed information for the programme-specific requirements at MIMM – Admissions Criteria and Selection.

 

Admissions Services

 

 

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