This programme is intended for people who are interested in working with strategic marketing and specializing in consumer behaviour and market analysis. After completing the education, you will be able to work with marketing activities at the strategic level. Sustainability and internationalization are an integral part of the educational environment. The program is offered by the AACSB accredited Umeå School of Business, Economics and Statistics.
Admitted to the programme
Here you will find everything you need to know before the programme starts.
A Bachelor’s degree (equivalent to a Swedish Kandidatexamen, 180 credits) from an internationally recognised university with a major in Business Administration. Special requirements: 75 credits in Business Administration at Basic level (A-level) and Intermediate level (B-level) a minimum of 60 credits in Management, Marketing Accounting and Finance or the equivalent including at least 7,5 credits in Marketing. At the Bachelor level (C-level) a minimum of 15 credits in Business Administration. Statistics or similar 7,5 credits. Proficiency in English equivalent to Swedish upper secondary course English B/6. Find information about how this requirement can be fulfilled at Umeå Universities website https://www.umu.se/en/education/how-to-apply/entry-requirements/ If you are still working towards your undergraduate degree, you need to include with your application a document from your current University, outlining when you are expected to graduate as well as a course outline for the last semester.
The selection criteria are GMAT (Graduate Management Admissions Test-must be sent directly from ETS, our institution code is
Application deadline was 15 January 2019. The application period is closed.