The Marketing programme focuses on consumer insights and customer needs in order to provide products and services of value for the target market and target customer group that the company is serving. It thus includes an all-important approach to management decision-makingand covers a set of business functions, taking into account the company’s business portfolio, the competitors behaviour in the market, and the trends in the macro-environment. Customers are central to marketing, and the main aim is to make brand promises and create high expectations to customers, and then reliably meet or exceed the expectations thus created, in order to achieve customer satisfaction and support brand loyalty. This is accomplished through the firm’s own value creation activities, but also through support for the value creation process of customers, channel members and other stakeholders. These activities and processes are often naturally international in scope. The international aspect of marketing is also reflected in the international faculty and study body, as well as in the possibility to study abroad for a semester.
Thus, the marketing programme provides you with the analytical and academic skills of a research-based higher education, thus preparing you for a wide range of national and international management careers within the private and public sector, including:
- Consumer and market research
- Product and brand management
- Communication or advertising
- Entrepreneurial and innovation management
Students that hold a Bachelor of Science degree in Economics and Business Administration (HA) or variants hereof from Aarhus University can pursue direct admission to the MSc programmes in Economics and Business Administration after they complete their Bachelor’s degree programme.
If you hold a Bachelor’s degree in Economics and Business Administration, Bsc (HA) from one of the Danish universities, you fulfill the specific admission requirement for the Master’s degree programmes in Economics and Business Administration (cand.merc.).
If you hold a Graduate Diploma in Business Administration (HD), you can also pursue admission to the MSc programmes in Economics and Business Administration. However, it is required that you complete supplementary courses corresponding to 20 ECTS. For information on which supplementary courses you should take please check the overview of supplementary courses for HD (available only in Danish).
Students that hold a degree from another university
If you hold a degree from another university, your qualifications will be assessed once you have applied for admission. You can also have your qualifications pre-assessed by Aarhus University, Admission between 1 September and 1 December in order to find out if you meet the admission requirements. Please contact email@example.com for further information about pre-assessments between 1 September and 31 October. The assessment will prioritize the sufficient content of the following subjects and ECTS-points:
|Quantitative and Qualitative Methods||15 ECTS|
|Managerial Economics and Operations Management||15 ECTS|
|Finance and Accounting||15 ECTS|
|Organisation- and Leadership Theory||7,5 ECTS|
|Additional ECTS points within the abovementioned areas||15 ECTS|
|Total ECTS within Economics and Business Administration||80 ECTS|
要申请此工作 请将您的详细情况发送到以下邮箱 firstname.lastname@example.org