Admission group 2
Required previous studies
To be considered for admission the applicant must have completed at least 24 ECTS credits of studies in Marketing*. Thesis works or internships cannot be included in the credits.
The applicants that fulfill the above requirement of previous studies are ranked according to the criteria below.
1) GMAT score (or comparable GRE score)
GMAT or GRE is obligatory in admission group 2 (minimum score 550 in GMAT or equivalent GRE score).Applicants must demonstrate good academic performance. To be eligible, an applicant’s weighted GPA of the previous degree must be better than “good” on the grading scale of the university granting the degree. Applicants with a weighted GPA of previous degree lower than “good” are not eligible.
2) Study success in previous Marketing studies
Maximum 50% of studies in Marketing can be completed with grades “Satisfactory” and “Sufficient” to be eligible for admissions. Only studies in Marketing that are graded can be considered.
Qualitative and quantitative research method studies that are judged by the department as relevant to the discipline of Marketing are also taken into account.
3) Motivation measured
- by activity in the field of business and economics
Applicant’s activity in the field of business and economics can be taken into account (such as work experience or internship, participation in projects or research, leisure time activity in the field of business and economics). Applicants can show their activity in the field of business and economics by submitting a CV. The representative of the programme evaluates the suitability of the activity. The programme reserves the right not to give extra points for activity in the field.
- by motivation video (max. 2 min.)
To demonstrate their motivation and the ability to argue their case, the applicants are required to make a video in English where they discuss e.g. the following questions:
- Why am I applying to this particular programme?
- Why should I be accepted?
- What areas in marketing are challenging today? Why?
- What is my own experience of research and what, for example, could be my research focus in the master’s thesis?
In case of a tie the applicants are ranked firstly on the basis of criterion “study success in previous Marketing studies” and secondly on the basis of GMAT/GRE score.
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