官网 挪威经济学院

Innovating, building and managing strong brands is key to gaining competitive advantage and long-term profitability for products, services, companies and organisations.

The Marketing and Brand Management major provides students with in-depth and research-based knowledge on marketing, consumer behaviour, innovation and brand management.

Understanding consumer and competitor behaviour is essential to every business and organization. Customer and competitor insights provide the basis for developing sound strategies as well as optimal market positioning and effective marketing tactics.

Subjects

Key areas covered in the master’s programme are consumer and competitor analysis, marketing research, brand strategy and marketing mix decisions (marketing communication, pricing, distribution and product development).

The major integrates theory and practical applications from strategy and marketing to assist students in developing strong brands and making future market decisions.

Central questions raised are:

  • How to adapt products, communication and distribution systems to customer needs – and behaviour?
  • How to position a brand effectively in a competitive market?

Learning outcome

Upon completion of the MBM major, the candidates…

Knowledge

K1: have developed solid competence in empirical methods and ethics relevant for marketing and brand management decisions

K2: have an in-depth, up-to-date knowledge of relevant theories and empirics within the marketing and brand management domain

K3: have professional insight at a high international level within the marketing and brand management domain

Skills

S1: be capable of updating themselves and applying new knowledge within marketing, brand management and related fields throughout their career

S2: have developed good analytical skills relevant for marketing and brand management decisions

S3: have learned to work independently with advanced marketing and brand management problems, as well as related problems at a company and/or society level

General competence

G1: be able to communicate with both specialists and non-specialists about marketing and brand management issues

G2: have acquired a knowledge of and the ability to reflect upon and take into consideration ethical and social responsibility issues related to marketing and brand management phenomena

G3: be able to contribute to innovation and entrepreneurship within the marketing and brand management field, as well as for the company or society as a whole

Career

The MBM major will suit students who want to work in management consulting firms, larger organizations or governmental agencies. It will also appeal to those who foresee a career in the marketing department of private companies or organizations, including positions such as product manager, brand manager, marketing analytic or head of marketing.

Finally, the MBM profile is highly relevant for any kind of entrepreneurial activity.

Admission requirements

  1. Bachelor’s degree
    Admission to master’s degree studies in Norway requires Higher Education Entrance Qualification and a completed degree comparable to a Norwegian bachelor’s degree. Please refer to NOKUT (The Norwegian Agency for Quality Assurance in Education) for information about the minimum educational requirements for your country.90 ECTS must be within economics and business administration. This may include methodological subjects like statistics or mathematics, but not exclusively. 30 ECTS must be within business administration (e.g. finance, accounting, strategy, marketing, statistics, mathematics, etc.). Economics courses such as micro- or macroeconomics may not count toward the business administration requirement. This requirement is absolute and cannot be compensated by work experience, test results or other criteria.Applicants are ranked according to their grade average. Your GPA should correspond approximately to a B on the ECTS grading scale. Admission is highly competitive with only one in eight applicants being offered admission. If you are to complete your degree in the spring semester of the admission year, admission will be assessed on results up to and including the penultimate semester. If offered conditional admission based on ongoing education and final transcripts result in an unacceptable decrease in grade point average, you will be refused unconditional admission.
  2. GMAT or GRE
    Applications not including a GMAT/GRE test by March 15 will under no circumstances be considered, unless you belong to one of the few groups exempted (see Exemptions from the GMAT-/GRE requirement below).Minimum test scores required:

    • GMAT: a total score of 600 points (Programme code: 7KZ-ZK-01)
    • GRE: 152 points on the quantitative reasoning section (Programme code: 0686)

    Test scores must be less than five years old at the time of the application deadline and only test scores issued to NHH directly from the issuing authority are accepted.

    • Exemptions from the GMAT-/GRE requirements

     

  3. English language requirement
    Unless you belong to one of the groups exempted (see below), you must document a good command of the English language by passing one of the three tests below:

    • TOEFL – Test of English as a Foreign Language (Programme code: 0686) Minimum total score: 90 points on the internet based test, 575 points on the written test or 233 on the computer-based test
    • IELTS Academic – International English Language Testing System
      Minimum overall band score: 6,5
    • PTE Academic – The Pearson’s Test of English. Minimum score: 62

    Test scores must be less than two years old at the time of the application deadline and only test scores issued to NHH directly from the issuing authority are accepted.

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