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What do Service innovation and design studies include?

Laurea’s Service Innovation and Design (SID) degree programme is unique. In addition, you can flexibly study and have a job. The programme takes a multidisciplinary approach. It is based on business management but also includes elements from other disciplines.

The programme is taught in English. After completing the common studies included in the programme, you may also choose courses in Finnish as complementary studies.

At the beginning of your studies you will be provided with a good overall picture of the programme, and you can start designing your personal study path in accordance with your own learning outcome goals.

At the beginning of the first semester, the studies focus on developing a general view and basic knowledge of design thinking and service design. The strategic management studies include analysing how a company’s management philosophy and operating environment affect the possible way of introducing service design as a natural part of the company’s business. Parallel to management studies, you will study various business models and learn to use different tools and methods to develop services.

In order to develop a deep understanding and analysis, you will study different methods and tools. A deep analysis may lead to insights that guide service development. The common studies also include future research and anticipation. Facilitation is studied as part of the service design process and methods study unit. Facilitation helps the service development team to progress with its work.

On face-to-face instruction days, students can experiment with different service design tools in groups and consider how these tools could be applied to assignments such as the development of public transport, for instance. The actual exercises may be related to a specific assignment from a company, or you can also carry out an assignment for your own employer. You work on assignments between the face-to-face instruction days.

See the curriculum

Employment op­por­tu­ni­ties

Employment opportunities are good, both nationally and internationally. You may become a consultant, work as a service developer, or start a business of your own. The education provides you with skills and competence for different jobs that require expertise in service design. Depending on the company, your job title could be Development Manager, Service Developer, Customer Experience Manager, Service Designer or Business Designer.

The entrance ex­am­i­na­tion

The entrance examination involves advance material. The entrance examination consists of a three-hour written test. Some of the questions are related to the articles included in the advance material. The second part of the examination is a group discussion. The programme is suitable for students with genuine interest in service design and ready to share their skills and competence with their peer-students. They are capable of working with people representing different cultures and they are sensitive in recognising different backgrounds.

Commitment is expected of the students, as it affects the work of the entire group.

The advance material for entrance ex­am­i­na­tion

Foglieni F., Villari B., Maffei S. (2018). From Service to Service Design. In Designing Better Services. SpringerBriefs in Applied Sciences and Technology. Springer, Cham.
From Service to Service Design (pdf)

Yu, E. (2017). A reflection on and suggestion of service design processes: from activity-centered descriptions toward outcome-oriented demonstrations. Archives of Design Research, 30(1):25-39.
 A reflection on and suggestion of service design processes: from activity-centered descriptions toward outcome-oriented demonstrations (pdf)

Tuition fees and grants

Non-EU/EEA area students who have been selected through the Finnish joint application for admission to degree programmes taught in English are charged tuition fees.

Tuition fee: €10000/ academic year for non EU/EEA students.

Grants are intended for students paying yearly tuition fee in accordance with the grant fund regulations. The grants are provided to students applying for them provided that the student has completed at least 60 credits of studies that count towards their degree programme in the previous academic year ending on 31st July. ​The size of any grant is to be at most equivalent to 1​0% of the yearly tuition fee​.

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