MAIN ELEMENTS OF THE PROGRAMME
The programme provides you with relevant and research-based competencies and skills to engage with a broad range of service companies and organisations in a global context. Your experience can be utilised not only in traditional service industries, but also in relation to the ‘servitization’ transformation of product-based industries.
You will be introduced to a broad spectrum of issues related to services, which encompasses analytical methods, strategic management, service design, co-creation, and designing business models that support service delivery processes.
The programme starts with a major focus on the theoretical models that underlie services economics and service management, particularly in relation to the service value chain and the long-term benefit of corporations. At a later stage, the focus shifts to the customer-company relationship, including the issues of co-creation, the customer-journey, and state-of-the-art developments in the shared economy.
Importantly, the programme transcends a purely theoretical focus by offering close contact with and mutual learning from industry. You will identify and solve real-life problems based on theoretical models and industry experiences (i.e., through case studies, field-trips, guest speakers and a mandatory internship). In this way, you will be prepared to analyse and tailor solutions to fit a particular context rather than having to apply a generic model from one organisation to another.
SEM allows students to focus on specific service industries during the 3rd semester, as this can reflected in the choice of electives. Since SEM is designed to discuss service management per se, the 1st year courses can be applied to any organisation that regards itself as a service organization or wants to develop towards a service management based approach. The latter might be particularly relevant for the many product-based companies gradually turning towards servitization of their business models.
Students may influence his/her academic profile through compulsory individual or group projects, participation in electives, project-oriented studies in cooperation with firms, a study-abroad, or a combination of two or more these options, as well as the Master’s thesis.
SPECIFIC ENTRY REQUIREMENTS
Your educational background will be subject to an overall individual assessment in order to establish if the academic areas listed below are covered to a sufficient extent.
The specific entry requirements are min. 30 ECTS-points within one or more of the following areas:
- Accounting/managerial economics
NB! CBS expects to be able to consolidate the five MSc in Social Sciences programmes (CBP, OIE, SEM, HRM, PKL) into one programme with six concentrations from the 2020 admission round onwards. This means that the specific entry requirements will undergo significant changes and contain social science methodology, independent project work and specific social science topics. Some of the current areas in the specific entry requirements will be part of the selection process for the individual concentrations. Specific information relevant to the 2020 admission round will be available by December 1 2019.
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