官网 BI挪威商学院

WHY STUDY STRATEGIC MARKETING MANAGEMENT?

Strategic Marketing is about creating future-proof businesses that are able to create value for their customers, and make money in an ever-changing marketplace. This is a master’s programme for people who like to communicate, and support their message with a thorough understanding of statistics and analysis to substantiate their communication to their targeted market. The programme could be your path to a leadership career in marketing management. Your understanding of digital platforms and new ways of reaching the market will be highly sought after.

The programme will provide you with the academic and professional competence you need for managerial positions in marketing, both in Norway and abroad. The skills you develop in the programme are relevant to a wide range of positions in market-oriented organisations, wherever the ability to build and deliver value to customers is required.

WHAT WILL YOU LEARN?

You will receive cutting-edge, research-based training from faculty at BI’s top-ranked Department of Marketing. The curriculum is advanced and innovative. Some of the most important topics in the programme include understanding the consumer’s psychology and behaviour, marketing research and statistical methods, building strong brands in the goods and services markets, and the financial consequences of marketing investments. By taking a Master’s degree in Strategic Marketing Management, you will be able to further develop your ability to understand what makes winners and losers in the market. You will develop analytical and communication skills through close interaction with faculty and fellow students.

Among the most popular topics, you will find:

  • Brand Management: Understanding how to strategically position and grow a brand. Could you build the next Apple or Coca-Cola?
  • Understanding the Consumer: Get fresh insight into consumer behaviour and what makes people buy.
  • Strategic Management: Learn to analyse markets and situations strategically, and get familiar with how you must think as a top-level executive.

PROGRAMME STRUCTURE

The MSc in Strategic Marketing Management is a two-year, 120-ECTS-credit programme consisting of 90 course credits and 30 MSc thesis credits.

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