官网 东芬兰大学

Make tourism better

We are an international master’s degree programme in tourism marketing and management at University of Eastern Finland. We provide master-level studies in Joensuu, Finland completely in English. The programme takes two years to finish. Our students graduate as masters of science in economics and business administration with a specialization in the tourism business.

The application period for 2019 studies has closed. We start looking for new students again by the end of 2019 for studies starting in September 2020.

It is your future and we are serious about it

Master’s Degree Programme in Tourism Marketing and Management is not only about making money; we aim to make tourism better. Better for tourism businesses, better for tourists, better for the environment and better for local communities. This is what we teach our students and this is what the students can do when they have finished our degree programme.  We will provide you with the tools and skills needed to make it in the future. Your choices of what to study and where define your future and we take this responsibility seriously.

Our students are problem solvers who enjoy challenges and want to see the effects of their work. They are critical thinkers who can identify and tackle complex problems in the field of tourism. They are creative, service-oriented, quality conscious and hard working.

We provide students comprehensive knowledge on how to manage and market tourism businesses and destinations in modern, global tourism field. Our program is not the easiest there is, but there are not many like it in the world. We focus on understanding the customer, on creating value for all people and organizations involved in tourism, on small and medium-sized enterprises, and on wellbeing of tourists, nature, businesses and local people. We do this with the latest academic knowledge combined with real-life business challenges.

See more information about our studies at http://www.uef.fi/en/web/tmm/studies

Smart Start -guide for the new students is now published! Please find it here.

 WHY SHOULD YOU STUDY WITH US?

Travel and tourism is an ever-growing, global and international business. We will put you right in the middle of this and teach you the skill needed to operate in today’s and tomorrows marketplace. We will give you a chance to make tourism better. This Master’s degree is not just for a career but it also allows you to find your passion and make it a living in the field of tourism.

Your education at our programme will give you knowledge and tools to work in various positions in the field. You can be an entrepreneur, a destination marketer, social media specialist, business manager or a consultant, just to name a few examples. Our focus on nature, technology, wellbeing, and responsible tourism will give you a great position to work in the field of tourism with skills and knowledge respected and sought after by employers.

The university of Eastern Finland is a multidisciplinary academic university which offers students a wide range of study possibilities and minor subjects. It is located in beautiful and safe Eastern Finland with nature surrounding us everywhere. The living costs are smaller than in major university cities and metropoles around the world and students are valued and appreciated.

The University of Eastern Finland, UEF, is committed to a high standard of research and education. UEF has passed a quality assurance audit carried out by the Finnish Higher Education Evaluation Council, and adopted an ISO 9001:2000 compliant quality management system. Furthermore, since launching its operations in 2010, the UEF has appeared frequently, indeed annually, in several rankings listing the world’s leading universities. In 2015, UEF was ranked among the leading 400 universities in the world by Times Higher Education, among the leading 350 universities in the world by QS World University Rankings, and among the leading 401–500 universities in the world by Academic Ranking of World Universities.

Read 16 reasons why you should study with us!

 

WHAT IS MDP IN TOURISM MARKETING AND MANAGEMENT MADE OF?

Master’s Degree Programme in Tourism Marketing and Management is a two-year programme containing various studies total of 120 ECTS credits. The curriculum includes courses on consumer behaviour in tourism, marketing and management of tourism companies and destinations, research methods, and electronic business. All the courses in the curriculum will be focused around three central themes: wellbeing tourism, sustainable tourism and nature-based tourism. See our detailed curriculum at: http://www.uef.fi/fi/web/tmm/studies

 

WHO CAN APPLY, AND HOW?

We are looking students who are passionate about developing tourism both as a livelihood as well as a phenomenon affecting our whole planet. We welcome applications from persons who hold a Bachelor’s degree in either business or tourism or who have at least 60 ECTS credits of studies in the aforementioned topics. Our applications period is always at the end of the year and studies start in September. Please see our call for applications at http://www.uef.fi/fi/web/tmm/how-to-apply

 

WHAT DOES IT COST?

For students from EU / ETA region, the Master’s Degree Programme in Tourism Marketing and Management does not charge tuition fees. For non-EU/ETA students tuition fees are 8000 € per annum. To celebrate the 10th anniversary of the University of Eastern Finland, all new students admitted in 2020 are eligible to receive a partial tuition waiver. In the Master’s Degree Programme in Tourism Marketing and Management, the tuition waiver is 50% of the annual tuition fee. For the second year of study, tuition waivers are available to students who have completed a minimum of 55 ECTS of studies included in their degree, during their first year of study.

See more information about tuition fees and scholarships at http://www.uef.fi/en/web/tmm/tuition-and-scholarships

Thinking about applying for admission to the MDP in Tourism Marketing and Management?

MASTER’S DEGREE PROGRAMME IN TOURISM MARKETING AND MANAGEMENT

The application period for 2019 studies has closed. We start looking for new students again by the end of 2019 for studies starting in September 2020.

The strengths of our program lie in the nature that surrounds us. The world is filled with tourism destinations and businesses that do not have well-known attractions or world-class infrastructure but still manage to provide tourists with amazing, unique experiences and thrive in the marketplace. During this two-year Master’s Degree Programme, you will learn to market and manage tourism destinations and businesses in a modern, rapidly changing world. You will learn to utilise the possibilities of nature as a marketing tool and as a source of wellbeing for tourists. This programme focuses on four global possibilities and challenges in tourism business: sustainability, wellbeing, nature tourism, and information and communication technologies.

We are seeking students who want to develop tourism business in a responsible way. We provide the students with tools and knowledge to understand tourists and utilise customer insights to provide customer value for incoming tourists in every step of the travel planning process: before the trip, during the trip and after the trip.

This Master’s Degree Programme is based on the latest academic literature and research as well as real-life case examples for companies and destinations from all over the world. This is a programme for those who want to be on the leading edge of tourism marketing and management.

Intake: 15 students
Apply via: studyinfo.fi

 

The application process in a nutshell

  1. The application period for September 2020 intake begins probably on 1 November 2019 and lasts until 31 January 2020.
  2. During this time period, you can apply for the programme using an online form which will be available at https://studyinfo.fi/app/#!/korkeakoulu/1.2.246.562.17.52113018742
  3. When you apply for the programme you can also apply for a scholarship should you need one. We provide scholarships to 80 % of to top students coming from outside EU. Half of the scholarships cover the full tuition fee for two years and half covers 80 % of tuition fees. The scholarships are only for tuition fees, there are unfortunately no living cost scholarships available for our programme. There are no tuition fees for EU/ETA students.
  4. In April 20202 you will be informed if you have been accepted for the programme and if you get a scholarship. After this, you must decide if you want to come to study in our programme in Joensuu. If you accept the position then we will help you with payments and scholarship.

Eligibility criteria for tourism studies

Applicants with the following degrees are eligible for the studies:  

Bachelor’s degree (at least a 3-year) in an appropriate field from a recognized university or a recognized university of applied sciences/polytechnic. A minimum of 60 ECTS in business studies is required. Language, communication, and research method studies and internships are not included in the above-mentioned studies. However, one course in economics, one course in logistics and one course in mathematics may be included in the above-mentioned studies.

If you have not completed your Bachelor’s degree by the application deadline you are eligible to apply. In this case, you can be admitted to the Master’s degree programme on the condition that you graduate and send an officially attested copy of the degree certificate to the University no later than 9 August 2019 at 15.00 (GMT+2). If you do not submit the degree certificate to the University in time, this conditional admission will expire.

Applicants holding a provisional degree certificate may also apply for the programme. That is, the degree must be verifiably completed and the required documents of the completion of this degree must be submitted.

Applicants with a Finnish or foreign higher university degree in business administration [Master of Science (in the field of Economics and Business Administration)] are not eligible.

Applicants selected to pursue the Master´s degree may be required to take supplementary studies.

Proficiency in English

The applicants are to prove their language skills in English as follows:

1. English language test:

  • TOEFL Internet-based: Total Score min. 92
  • IELTS (Academic): Overall Score min. 6.5
  • PTE (Pearson Test of English), min. 62 points
  • CAE: at least C
  • CPE: at least Level C1

Please note! Online studies or studies completed on offshore campuses outside the accepted countries cannot be used to indicate language skills, even if the degree-awarding institution is located in one of the accepted countries.

2.  Or, if the applicant fulfills at least one of the following requirements, a separate language test is not required but the applicant is to prove his/her English proficiency with the applicable degree certificate and the transcript of his/her academic record:

  • Bachelor’s or Master’s degree conducted in English language in a Nordic country (Denmark, Finland, Iceland, Norway and Sweden)
  • Bachelor’s or Master’s degree conducted in English language in Australia, Canada, Ireland, New Zealand, the United Kingdom or the United States
  • Bachelor’s or Master’s degree conducted in English language in an EU/EEA country
  • Secondary education conducted in English language in a Nordic country (Denmark, Finland, Iceland, Norway and Sweden)
  • Secondary education conducted in English language in Australia, Canada, Ireland, New Zealand, the United Kingdom or the United States
  • Secondary education conducted in English language in an EU/EEA country
  • English as the A1 language as part of an International Baccalaureate examination (minimum grade 2)
  • Secondary education conducted in a Nordic country (Denmark, Finland, Iceland, Norway and Sweden)

Online applications are to be submitted through Studyinfo portal (www.studyinfo.fi). Once you have filled out the online application, required enclosures must be uploaded electronically to the application (recommended file types pdf and jpeg, max. file size 10 MB).

All available study programmes in Finland can be found on the Studyinfo portal where applicants can search for suitable programmes and start the application. The online application is only open during the application period.

Applicants are required to prioritize one program over the others, if they apply for more than one program from the UEF’s Faculty of Social Sciences and Business Studies. If applicants are admitted to all the programs of their choice, a study place will only be offered for the prioritized program, cancelling the study place from the other programs.

Supporting documents to be enclosed along with the online application

  • Degree certificate, and if necessary, an English translation provided by an authorized translator. If you are applying with one degree and indicating you’re your language skills with another, you are required to submit educational documents regarding both degrees.
  • English language test certificate. It is recommended that you attach to a copy of your English language test certificate to your application.
  • Original (or officially certified copy of) transcript of academic record, and if necessary, an English translation provided by an authorised translator. The transcript must include the number of credits, grading, and date of each study unit, and also the scale of grading used by the university, otherwise the application will not be considered.
  • Letter of motivation
  • A separate list of the relevant previous studies with a calculation of the average of the above- mentioned studies
  • ECTS conversion. If the studies completed have not been registered through the European Credit Transfer and Accumulation System (ECTS), applicants are required to submit a study credit conversion table in which their completed study credits, or study hours, are shown in equivalence to the ECTS credit scale (1 ECTS credit equals to 27 hours), otherwise the application will not be considered.
  • GMAT score (if needed)
  • A passport copy/other document of identification (not required from Finnish applicants)

Tuition Fees and Tuition Waivers (Scholarships)

Starting from 2017 onward, an annual tuition fee in the Master’s Degree Programme Tourism Marketing and Management for non-EU/EEA students of 8.000 euros will be applied. The tuition fee will remain the same for students throughout the entire time of completing their degrees.

The University of Eastern Finland will have a substantial number of waivers available for students who are required to pay tuition fees in Master’s degree programmes offered in English. The waivers will be available for the most talented fee-paying students. The waiver can cover the tuition fee either in full (100%) or partially (80%). The due date for the first installment is 14 June 2019.

Further information on tuition fees and waivers (scholarships):

http://www.uef.fi/en/web/admissions/tuition-fees-and-scholarships

Application results

Applicants will be selected to pursue Master’s degree studies on the basis of their applications. Results will be announced on 5 April 2019, at the latest. The process could be finalized well before the set deadline.

When the selection decision has been made, the results will be sent immediately to applicants by e-mail. Those applicants who have been accepted will receive a Notification of Admission, a Confirmation Form and information package (including information about accommodation, student insurance programme, student union etc.) by email. These accepted applicants are required to formally accept their study place no later than 8 July 2019. Non-EU/EEA applicants are required to formally accept their study place no later than 15 May 2019. This is an absolute deadline and will be treated as such. The autumn semester courses will begin on 2 September 2019.

NOTE! According to One study place per term provision, a student may accept only one study place leading to a higher education degree in Finland during one academic term. This rule applies to all higher education. For more information please see studyinfo.fi.

Student ranking criteria

Applications that satisfy the eligibility criteria will be put through a subsequent evaluation process in order to determine which applicants are selected for admission to the programme. The applicants that fulfill the above requirement of previous studies and English language skills are ranked according to the criteria below. The applicant may obtain a maximum of 30 admission points. The eligible applicants will be evaluated according to the following principles:

1. Letter of motivation in English according to the following criteria:

Max. 1000 words as a whole

  • A short introduction of the applicant (degrees and studies, current professional activity, special academic and professional merits) (0-1 point)
  • Reasons for applying to the programme (0-2 points)
  • Career plans after graduation (0-2 points)
  • International experience and interests (0-2 points)
  • What kind of topic or topics would you be interested in studying in your master’s thesis? (max. 250 words of 1000) (0-3 points)

2. Previous studies according to the following criteria:

Suitability of the earlier studies for the Master’s programme

Relevant previous studies in the fields of Tourism Management, Tourism Marketing and/or Tourism Business as well as topics connected to hospitality business (including bachelor’s thesis or equivalent)

  • 60 ECTS or more: 10 points
  • 40-59 ECTS: 5 points
  • Less than40 ECTS: 0 points

3. Average of the suitable previous studies (including bachelor’s thesis or equivalent):

  • 4,0 or more: 5 points
  • 3,0-3,99: 3 points
  • 2,99 or less: 0 points

A separate list of the relevant previous studies with a calculation of the average of the above- mentioned studies must be provided on the online application form. If the calculation does not follow the ECTS grading system, it will be converted accordingly. If the grading is other than 1-5, it will be converted to 1-5.

 4. The better of the following criteria is considered (a or b):

a. Bachelor’s thesis (or equivalent) grade:

  • 4,0 or more: 5 points
  • 3,0-3,99: 3 points
  • 2,99 or less: 0 points

In case there is no final thesis grade included in the degree or if your admission is conditional:

Grade point average (GPA) as follows:

  • 4,0 or more: 5 points
  • 3,0-3,99: 3 points
  • 2,99 or less: 0 points

The grade point average must either be given in the degree certificate or a separate, certified calculation must be enclosed, otherwise the applicant receives 0 points. If the applicant’s GPA does not follow the ECTS grading system, it will be converted accordingly.

b. Applicants can obtain points from a Graduate Management Admission Test () based on their GMAT score:

  • score 600 or more = 5 points
  • score 501 – 599 = 3 points
  • score 500 or less = 0 points

Please note that it takes 20 calendar days for you to receive a GMAT score after completing the test.
In order to be considered for admission, the applicant must receive a minimum of 15 points.

Apply to study tourism marketing and management

So there you have it. The application period for 2019 studies has ended, but the application period for September 2020 intake probably begins on 1 November 2019 and lasts until 31 January 2020 at 15.00 (GMT+2). During this time period, you can apply for the programme using an online form which will be available at https://studyinfo.fi/app/#!/korkeakoulu/1.2.246.562.17.52113018742 

We look forward to receiving your applications for our tourism studies! If you have any questions or queries, please do not hesitate to contact us at mdp-tmm@uef.fi or at WhatsApp +358 40 184 2698.

 

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